Seamless Supply Chain Transformation
Empowering a Global Sports Apparel Giant in Southeast Asia
Abstract
This case study chronicles the remarkable journey of one of the world’s largest sports apparel and accessories companies, seeking to expand into the Southeast Asia e-commerce marketplace. The company faced the challenge of streamlining sales and inventory data in near real-time back to their USA headquarters.
Teaming up with an e-commerce enabler and Primalcom, a seasoned expert in e-commerce downstream operations, a sophisticated supply chain system was designed, developed, implemented, integrated, and maintained. The solution included a dedicated data pipeline, a data warehouse, and a Product Information Management (PIM) system, ensuring 99.999% accuracy and cybersecurity compliance. The results were a faster time-to-market, 25% YoY sales growth, and an 18% reduction in operational costs.
Introduction
The customer, a global sports apparel and accessories juggernaut with annual revenues exceeding USD 40 billion, embarked on a strategic move into the Southeast Asia e-commerce marketplace. To address their business operation needs, they required a cutting-edge supply chain system capable of seamlessly transmitting sales and inventory data to their USA headquarters in near real-time.
Real-time data visibility across the supply chain is key to ensuring agility and responsiveness in today’s fast-paced e-commerce landscape.
Kevin O’Marah
The Challenge
Expanding into the Southeast Asia e-commerce marketplace market
Streamlining sales and inventory data back to the USA in near real-time
Ensuring data accuracy and cybersecurity compliance
Enhancing operational efficiency and reducing costs
The solution
01.
Design and Development
Custom data pipeline between the e-commerce enabler's Order Management System (OMS) and the customer's SAP S4 HANA.
Design and development of a sophisticated supply chain system that map all the datasets in the customer's SAP S4 HANA.
Custom Product Information Management (PIM) system that streamlines that data between the customer's SAP S4 HANA and all the marketplaces throughout seven (7) countries.
02.
Key Components of the Solution
Data Warehouse
Mapped e-commerce marketplace sales and inventory data to SAP S4 HANA
Dedicated Data Pipeline
Ensured real-time data transmission
Product Information Management (PIM) System
Streamlined dynamic product information in marketplace platforms across seven (7) countries
03.
Cybersecurity and Infrastructure
State-of-the-art security solutions in AWS, Atlas MongoDB, and Snowflake platforms.
Highly secure, scalable, and reliable infrastructure environment.
Results and Benefits
The implementation of the supply chain system brought significant benefits:
25% YoY Sales Growth
Enhanced sales performance.
18% Operational Cost Savings
Efficiency improvements.
Faster Time-to-Market
Accelerated entry into the Southeast Asia e-commerce market.
A well-optimized supply chain is not just about cost savings, but about leveraging data to drive better decisions, improving time-to-market and customer satisfaction.
Dr. John Gattorna
Outcome
This case study exemplifies how a global sports apparel and accessories giant successfully expanded its operations into the Southeast Asia e-commerce marketplace. Through strategic collaboration with an e-commerce enabler and Primalcom, they transformed their supply chain, achieving real-time data accuracy and cybersecurity compliance. The results speak volumes faster market entry, impressive sales growth, and substantial operational cost savings.
Future Endeavors
The success of this venture sets the stage for further innovation and expansion. The company now has a robust foundation to explore new opportunities and conquer new markets while ensuring efficiency, accuracy, and security in their supply chain operations.
Abstract
This case study chronicles the remarkable journey of one of the world’s largest sports apparel and accessories companies, seeking to expand into the Southeast Asia e-commerce marketplace. The company faced the challenge of streamlining sales and inventory data in near real-time back to their USA headquarters.
Teaming up with an e-commerce enabler and Primalcom, a seasoned expert in e-commerce downstream operations, a sophisticated supply chain system was designed, developed, implemented, integrated, and maintained. The solution included a dedicated data pipeline, a data warehouse, and a Product Information Management (PIM) system, ensuring 99.999% accuracy and cybersecurity compliance. The results were a faster time-to-market, 25% YoY sales growth, and an 18% reduction in operational costs.
Introduction
The customer, a global sports apparel and accessories juggernaut with annual revenues exceeding USD 40 billion, embarked on a strategic move into the Southeast Asia e-commerce marketplace. To address their business operation needs, they required a cutting-edge supply chain system capable of seamlessly transmitting sales and inventory data to their USA headquarters in near real-time.
Real-time data visibility across the supply chain is key to ensuring agility and responsiveness in today’s fast-paced e-commerce landscape.
Kevin O’Marah
The Challenge
- Expanding into the Southeast Asia e-commerce marketplace market
- Streamlining sales and inventory data back to the USA in near real-time
- Ensuring data accuracy and cybersecurity compliance
- Enhancing operational efficiency and reducing costs
A well-optimized supply chain is not just about cost savings, but about leveraging data to drive better decisions, improving time-to-market and customer satisfaction.
Dr. John Gattorna
The solution
- Design and Development
– Custom data pipeline between the e-commerce enabler’s Order Management System (OMS) and the customer’s SAP S4 HANA.
– Custom Product Information Management (PIM) system that streamlines that data between the customer’s SAP S4 HANA and all the marketplaces throughout seven (7)
countries.
– Design and development of a sophisticated supply chain system that map all the datasets in the customer’s SAP S4 HANA.
- Key Components of the Solution
– Dedicated Data Pipeline: Ensured real-time data transmission
– Data Warehouse : Mapped e-commerce marketplace sales and inventory data to SAP S4 HANA
– Product Information Management (PIM) System : Streamlined dynamic product information in marketplace platforms across seven (7) countries
- Cybersecurity and Infrastructure
– Highly secure, scalable, and reliable
infrastructure environment.
– State-of-the-art security solutions in AWS, Atlas MongoDB, and Snowflake platforms.
Results and Benefits
The implementation of the supply chain system brought significant benefits:
- Faster Time-to-Market
Accelerated entry into the Southeast Asia e-commerce market.
- 25% YoY Sales Growth
Enhanced sales performance.
- 18% Operational Cost Savings
Efficiency improvements.
Outcome
This case study exemplifies how a global sports apparel and accessories giant successfully expanded its operations into the Southeast Asia e-commerce marketplace. Through strategic collaboration with an e-commerce enabler and Primalcom, they transformed their supply chain, achieving real-time data accuracy and cybersecurity compliance. The results speak volumes faster market entry, impressive sales growth, and substantial operational cost savings.
Future Endeavors
The success of this venture sets the stage for further innovation and expansion. The company now has a robust foundation to explore new opportunities and conquer new markets while ensuring efficiency, accuracy, and security in their supply chain operations.