Transforming Market Presence with Product Information Management
Client Profile
One of the largest athletic footwear and apparel companies globally, renowned for innovation and quality, sought to expand its market presence into the Southeast Asia region. The client aimed to partner with a leading Southeast Asia marketplace to tap into the growing consumer base. The challenge was to efficiently manage product information across a diverse range of markets, languages, and channels
Client Objectives
Enhance User Experience
Establish a robust market presence in the Southeast Asia region through a strategic partnership with a major marketplace.
Efficient Product Information Management
Streamline and centralize product information to ensure consistency, accuracy, and compliance across channels.
Real-time Supply Chain Management
Integrate with the existing SAP S4HANA system for seamless and highly complex real-time supply chain management and control.
Solution Provider
Primalcom – Commerce and Supply Chain Ecosystem Specialists
Product Information Management systems are key to creating a single source of truth for product data, enabling companies to deliver consistent, high-quality information across all channels.
Gartner’s Research on PIM Systems
Solution Overview
Primalcom, a leading provider specializing in commerce and supply chain ecosystems, designed, developed, and implemented a tailored Product Information Management (PIM) solution for the client. The solution aimed to address the intricate challenges associated with managing product information in a diverse and dynamic market.
Key Components Of The PIM Solution
01.
Centralized Product Information Hub
A centralized PIM hub was established to manage and synchronize product information across diverse markets and channels.
Product details, images, specifications, and pricing were efficiently organized and maintained within the PIM system.
02.
Integration with SAP S4HANA
Primalcom seamlessly integrated the PIM solution with the client's SAP S4HANA system for real-time supply chain management and control.
Data synchronization between PIM and SAP S4HANA ensured accuracy and consistency throughout the supply chain.
03.
Localization and Multilingual Support
The PIM system accommodated diverse languages, ensuring that product information was tailored to specific regional and market requirements.
Localization features enabled the client to engage effectively with customers across Southeast Asia.
04.
Channel-specific Customization
Tailored product information for each channel within the Southeast Asia marketplace, ensuring compliance and relevance to varying audience segments.
Dynamic updates based on market trends and customer preferences.
Implementation Process
Needs Assessment
Primalcom conducted a comprehensive needs assessment to understand the client’s market expansion goals, existing systems, and challenges.
Custom Solution Design
A customized PIM solution was designed to meet the specific requirements of the client, ensuring seamless integration with S4HANA.
Development and Testing
Primalcom’s development team executed the solution, rigorously testing it to scalability, accuracy, and compatibility with existing systems.
Integration and Deployment
The PIM solution was seamlessly integrated with the client’s SAP S4HANA system and deployed across the Southeast Asia marketplace.
Efficient product management and localization are critical to scaling global businesses, especially when expanding into diverse markets.
Forrester Analyst
Results and Benefits
Market Expansion Success
The client successfully established a strong market presence in the Southeast Asia region through its strategic partnership.
Efficient Product Information Management
The PIM solution streamlined product management, ensuring accuracy, consistency, and compliance information across channels.
Real-time Supply Chain Control
Integration with SAP S4HANA enabled real-time supply chain management, improving operational efficiency and reducing lead times.
Adaptability to Local Markets
The PIM system’s localization features and multilingual support facilitated effective engagement with diverse customer bases in Southeast Asia.
Enhanced Customer Experience
Channel-specific customization and dynamic updates based on market trends contributed to an enhanced customer experience.
Outcome
Primalcom’s expertise in commerce and supply chain ecosystems, coupled with the tailored PIM solution, played a pivotal role in enabling our client, one of the largest athletic footwear and apparel companies globally, to successfully expand its market presence in the dynamic Southeast Asia region. The seamless integration with SAP S4HANA and the efficient management of product information have positioned our client for sustained growth and competitiveness in this strategically important market.
Client Profile
One of the largest athletic footwear and apparel companies globally, renowned for innovation and quality, sought to expand its market presence into the Southeast Asia region. The client aimed to partner with a leading Southeast Asia marketplace to tap into the growing consumer base. The challenge was to efficiently manage product information across a diverse range of markets, languages, and channels
Client Objectives
- Enhance User Experience
Establish a robust market presence in the Southeast Asia region through a strategic partnership with a major marketplace.
- Efficient Product Information Management
Streamline and centralize product information to ensure consistency, accuracy, and compliance across channels.
- Real-time Supply Chain Management
Integrate with the existing SAP S4HANA system for seamless and highly complex real-time supply chain management and control.
Solution Provider
Primalcom – Commerce and Supply Chain Ecosystem Specialists
Solution Overview
Primalcom, a leading provider specializing in commerce and supply chain ecosystems, designed, developed, and implemented a tailored Product Information Management (PIM) solution for the client. The solution aimed to address the intricate challenges associated with managing product information in a diverse and dynamic market.
Key Components Of The PIM Solution
- Centralized Product Information Hub
A centralized PIM hub was established to manage and synchronize product information across diverse markets and channels.
Product details, images, specifications, and pricing were efficiently organized and maintained within the PIM system.
- Integration with SAP S4HANA
Primalcom seamlessly integrated the PIM solution with the client’s SAP S4HANA system for real-time supply chain management and control.
Data synchronization between PIM and SAP S4HANA ensured accuracy and consistency throughout the supply chain.
- Localization and Multilingual Support
The PIM system accommodated diverse languages, ensuring that product information was tailored to specific regional and market requirements.
Localization features enabled the client to engage effectively with customers across Southeast Asia.
- Channel-specific Customization
Tailored product information for each channel within the Southeast Asia marketplace, ensuring compliance and relevance to varying audience segments.
Dynamic updates based on market trends and customer preferences.
Implementation Process
- Needs Assessment
Primalcom conducted a comprehensive needs assessment to understand the client’s market expansion goals, existing systems, and challenges.
- Custom Solution Design
A customized PIM solution was designed to meet the specific requirements of the client, ensuring seamless integration with S4HANA.
- Development and Testing
Primalcom’s development team executed the solution, rigorously testing it to scalability, accuracy, and compatibility with existing systems.
- Integration and Deployment
The PIM solution was seamlessly integrated with the client’s SAP S4HANA system and deployed across the Southeast Asia marketplace.
Efficient product management and localization are critical to scaling global businesses, especially when expanding into diverse markets.
Forrester Analyst
Results and Benefits
- Market Expansion Success
The client successfully established a strong market presence in the Southeast Asia region through its strategic partnership.
- Efficient Product Information Management
The PIM solution streamlined product management, ensuring accuracy, consistency, and compliance information across channels.
- Real-time Supply Chain Control
Integration with SAP S4HANA enabled real-time supply chain management, improving operational efficiency and reducing lead times.
- Adaptability to Local Markets
The PIM system’s localization features and multilingual support facilitated effective engagement with diverse customer bases in Southeast Asia.
- Enhanced Customer Experience
Channel-specific customization and dynamic updates based on market trends contributed to an enhanced customer experience.
Outcome
Primalcom’s expertise in commerce and supply chain ecosystems, coupled with the tailored PIM solution, played a pivotal role in enabling our client, one of the largest athletic footwear and apparel companies globally, to successfully expand its market presence in the dynamic Southeast Asia region. The seamless integration with SAP S4HANA and the efficient management of product information have positioned our client for sustained growth and competitiveness in this strategically important market.